Marketing, communications, and your creative content play a role in creating your customers experience. It provides essential information regarding your product or service and creates a perceived value for your customer.

I take the time to understand your business, products, services, and customers and then work with you to create marketing or communications to suit your needs.

MARKETING

Working together we can develop and design your marketing plan, creative content, and marketing materials focusing on engaging your ideal customer. These may include:

⪜ Social Media and Email Campaigns
⪜ Brochures, Catalogues and Flyers
⪜ Product Photography
⪜ Client Welcome Packs
⪜ Business/Service Summary
⪜ Presentations
⪜ Website Content

COMMUNICATIONS

Communication is key across all workstreams within any business and is often the most challenging or overlooked.

Having an effective organisational communication strategy can improve workplace culture, support inclusion, and act as a tool to initiate and support change.

Communicating effectively can create an exceptional customer experience. Customers should be informed, up to date, and importantly, feel valued. This can be created through well considered communication, including:

⪜ Business Proposals
⪜ Client Welcome Packs
⪜ Training/Instructional Resources
⪜ Annual Reports
⪜ Newsletters or Organisational Updates
⪜ Process Charts and so much more

Contact me to find out how I can help.

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Creating your business brand and style is imperative. The words and images you use, create a vision of your business, as experienced by your audience.

Getting started can feel a little overwhelming, especially when considering your marketing needs such as social media, websites, brochures, and booklets.

But this process doesn’t have to be complicated.

It can be simple, and over time using a brand and style kit, marketing and social media content can be created easily and quickly.

Together we can refresh your existing brand or develop a new brand, based on your personal ethos and business needs.

A brand kit includes:

⪜ Colours
⪜ Fonts
⪜ Design elements

Plus image style, keywords, and of course - your logo.

A note on Logos. If you don’t have a Logo, and your budget allows it, we recommend engaging a Graphic Designer.

All brand kits are produced after a client consultation and a pre-agreed design brief.

PROMOTION STARTER PACKS

Promotion Templates are a great way to start refining your marketing and communications, whilst maintaining consistent branding and style.

All templates are designed using your brand and style kit using pre-agreed colors, fonts, and design elements.

Utilising premade templates for your promotions and marketing, can save you hours in design time and provides a consistent look and feel across your marketing.

TEMPLATES INCLUDED

⪜ Social Media (Square)
⪜ A4 Poster
⪜ A5 Document
⪜ DL Flyer
⪜ Slide Pack

The templates provided in the starter pack are created in Canva and are fully customisable, which means you simply add a title, text and imagery.

Do you know and understand your customers experience?

How do they interact with your services, online, in person, or on the phone?

Do they receive consistent, high-quality service?

Is your team aware of their service deliverables and your customers expectations?

CUSTOMER EXPERIENCE

Mapping out your customers journey, allows you to understand the current customer experience and identify opportunities for improvement.

You can then create an ideal experience.

Design your service or product delivery with the customer as the focus, update processes, marketing, and customer communications that enhance and add value to your customers experience.

The outcome; quality service, consistency, and improved internal efficiencies.

A COLLABORATIVE APPROACH

When you engage me to map out and design your customer experience, it requires a collaborative approach.

Nobody understands your business or your customer better than the people working in the business, with the customer.

I work with your team to understand:

⪜ Your business, its services and products

⪜ How and when your customer engages

⪜ Your ideal customer (customer personas)

⪜ Your processes for service and/or product delivery

⪜ Your ideal future state, how you want to work, and what level of service you want to provide

Contact me at connect@kapatola.com.